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There are a lot of benefits to this as you only need to go one or two levels deep to determine if there is a flaw in your thinking.
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If there is any sort of ambiguity or vagueness in the assessment, it’s best not to assume, and rather prove your hypothesis with an experiment. You know that you have a good assumption when you can answer these two questions clearly:Īsking these two questions is a powerful method to filter out bad assumptions. In digital product design, it is ok to make an assumption about something that cannot be deduced any further boiling the assumption down to a fact. They’re an important part of ideation and problem solving or simply trying to understand the fundamental nature of a challenge. When are assumptions ok?Īssumptions are ok when they are facts. You’re placing a bet that the assumption will produce a desired outcome but you have no idea if the odds are in your favour.
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If we place this here it will be more effective.People will know how to use this intuitively.I like this so my users must like it too.Here are common flawed assumptions we see regularly in UX and Digital Product Design: For you, something might seem logical but for someone else the same thing can be confusing. And, not all assumptions are weighted equally.Ī common assumption is thinking that your interpretation is how everyone else interprets that same thing, consciously or subconsciously. Not all assumptions are bad, but most are. In digital product design - like websites and apps - assumptions can be dangerous and wrong assumptions often lead to missed opportunities, poor outcomes and total failure. While assumptions have helped us survive as a species over thousands of years they can really sabotage us in our modern world. We make thousands of them every day like assuming that flicking a switch will turn on a light or that touching a hot stove will be painful. Assumptions are a big part of human nature.